11/20/2023 0 Comments Farm stands![]() It was years before we displayed our produce attractively. In retrospect, it’s clear that we weren’t quick. We had to figure out how to do everything. Farmers markets were new in our area in 1980. ![]() The Plancks are very good at marketing now, but we used to be hopeless. I also look at markets as a customer, cook, journalist, farm advocate, and market manager. I am never happier than when I’m filling baskets, changing prices, talking about tomato varieties or what to do with fennel, and taking money. My mother is a demon farmers marketer and I learned a lot from her. In 2003, we attended 14 farmers markets each week. My parents still make a living selling vegetables at farmers markets only. These ideas, revised for American farmers, rely on my experience selling at farmers markets in the Washington, D.C. ![]() Most had no experience with direct marketing. These suggestions for marketing at farmers markets were originally written for the farmers selling at the London markets. Today, London Farmers Markets runs 13 farmers markets (12 are weekly) in London all year-round, serving about 115 farmers and food producers whose total sales at the markets are about $5 million per year. The first market opened with 16 farmers selling fruit, vegetables, meat, poultry, cheese, bread, plants, and wine. In 1999, I created the first farmers markets in London, England. “We couldn’t make a living and lost money that year. Nina Planck at nine years old running the family’s roadside stand next to their farm in Loudoun County, Va., about an hour’s drive from Washington, D.C. 22 lessons in running a successful farmers’ market stand, from someone who’s been in the business for almost 25 years, starting at age 9.
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